Five for Five is a grassroots fundraising program, created by R3SM (Recover, Rebuild, Restore Southeast Mississippi), a locally based nonpofit. Money raised through the effort helps the organization continue its affordable housing, disaster services and workforce development training for low-income families and individuals living in Mississippi’s Pine Belt.
To create a low-cost, sustainable, community-based fundraising movement that supports the needs and services of R3SM.
Methodology: Beginning with board members, supporters of R3SM and church, business and partner leaders, will be asked to become an R3SM Power Player by giving $5 a month. Those founding Power Players will appeal to their contacts, with each recruiting five additional R3SM Power Players, who will give $5 each month and continue the recruiting cycle (see infographic below.) Marketing and communications efforts will include social media and PSA campaigns, commercials, videos, speaking engagements, events and website postings.
Ancillary benefits: In addition to raising funds, the Five for Five program will build brand awareness for R3SM within the community.
Measure of success: 2,500 people giving $5 per month annually = $150,000
For more information: 601.544.5115